Benefits of Geofence Advertising for Restaurants

What Geofence Advertising Can "Cook Up" For Your Restaurant...

You run a restaurant and are looking for a new, targeted way to reach potential customers, right? One effective advertising strategy you may be considering is geofence advertising. Geofence advertising for restaurants is a type of location-based digital advertising that uses GPS and other location technologies to target customers with display ads, OTT/CTV ads, and/or video pre-roll ads based on them being in a hyper-specific location.  Examples: a competing restaurant, nearby shops, homes, offices, etc...

In this article, we'll explore how geofence advertising can help your restaurant reach new customers and drive more business. We'll also provide tips for optimizing your geofence advertising campaigns for maximum effectiveness and ROI.

What is Geofence Advertising?

Geofence advertising is a type of digital advertising that allows businesses to create a virtual boundary (aka geofences) around a specific geographic location, such as a competing restaurant. When a mobile device with GPS enabled (aka 90% of smartphones in America) enters one of your geofences, that device and any other devices connected to that device (smart TVs, tablets, other mobile devices, and computers) are collected through Qujam and the system will serve those devices display ads, OTT/CTV ads, and/or video pre-roll ads for the next 30 days.

For example, imagine a customer is shopping by your restaurant and you've geofenced that shop. The next time they go on an app, website, stream their favorite show, etc... we'll be bidding on ad space in those locations to put your restaurant's message in front of that person.

Geofence advertising allows you to target customers with personalized, relevant ads based on their location and behavior. This can help you reach customers who are in your area and likely to visit your restaurant, and it can also help you stand out from your competitors. For more information about what geofence advertising is, click here.

group of people on phones in public Qujam geofencing

How Can Geofence Advertising Help Your Restaurant?

Geofence advertising can help your restaurant in several ways. Here are some of the key benefits:

1. Attract New Customers

One of the biggest benefits of geofence advertising for restaurants is that it can help you attract new customers. By targeting customers who are in your ultra-specific area and likely to visit your restaurant, you can increase your visibility and reach a more desirable audience. This is especially important for new restaurants or restaurants that are trying to expand their customer base.

2. Increase Sales

Geofence advertising can also help you increase sales by promoting special offers, discounts, or promotions to customers who are near your restaurant. By offering a compelling incentive to visit your restaurant, you can encourage more customers to come in and try your food.

3. Improve Customer Engagement

Geofence advertising can also help you improve customer engagement by providing personalized, relevant ads that resonate with your target audience. By tailoring your messages to the interests and preferences of your customers, you can build stronger relationships and encourage more repeat business.

4. Stand Out from Competitors

Finally, geofence advertising can help you stand out from your competitors by offering a unique and innovative marketing strategy that few other restaurants are using. By leveraging the latest location-based technologies, you can differentiate your restaurant and capture the attention of customers who may be looking for something new and exciting.

Tips for Optimizing Your Geofence Advertising Campaigns

To maximize the effectiveness of your geofence advertising campaigns, here are some tips to keep in mind:

1. Choose the Right Location

The first step in creating a successful geofence advertising campaign is to choose the right location for your virtual boundary. Ideally, you want to target areas with high foot traffic and a high concentration of your specific target audience. This could include areas near your restaurant, as well as popular tourist attractions, shopping malls, or other points of interest.

2. Offer a Compelling Incentive

To encourage customers to visit your restaurant, offering a unique and desirable incentive can greatly increase the success of your geofence advertising campaign.

3. Have Tasty Creative

The creative/message you distribute to the audience via display, OTT/CTV, and/or video pre-roll ads need to make their mouth water and be compelling. Geofence advertising's technology reaches the right people, but the message is equality, if not more, important to convince them to dine at your restaurant. For Qujam's general creative best practices, click here.

4. Have a Good Landing Page

The landing page (the website page that someone is taken to if they click on your ad) is important. It must be consistent with the ad that the customer just saw, easy to navigate, and compelling.

women looking at cell phone at restaurant for qujam geofencing

Take the First Leap into the Geofencing Revolution!

Complete the form below to apply to be part of our Qujam Pioneer Group.  This small group of advertisers will get first access to the Qujam self-served geofencing platform and will have the opportunity to provide feedback to help shape the future of geofence advertising.  Space is limited. If you are not selected, you will automatically be put on our waitlist for future notifications.