What is Geofence Advertising?
Geofence advertising is a type of digital advertising that allows businesses to create a virtual boundary (aka geofences) around a specific geographic location, such as a competing restaurant. When a mobile device with GPS enabled (aka 90% of smartphones in America) enters one of your geofences, that device and any other devices connected to that device (smart TVs, tablets, other mobile devices, and computers) are collected through Qujam and the system will serve those devices display ads, OTT/CTV ads, and/or video pre-roll ads for the next 30 days.
For example, imagine a customer is shopping by your restaurant and you've geofenced that shop. The next time they go on an app, website, stream their favorite show, etc... we'll be bidding on ad space in those locations to put your restaurant's message in front of that person.
Geofence advertising allows you to target customers with personalized, relevant ads based on their location and behavior. This can help you reach customers who are in your area and likely to visit your restaurant, and it can also help you stand out from your competitors. For more information about what geofence advertising is, click here.
Tips for Optimizing Your Geofence Advertising Campaigns
To maximize the effectiveness of your geofence advertising campaigns, here are some tips to keep in mind:
1. Choose the Right Location
The first step in creating a successful geofence advertising campaign is to choose the right location for your virtual boundary. Ideally, you want to target areas with high foot traffic and a high concentration of your specific target audience. This could include areas near your restaurant, as well as popular tourist attractions, shopping malls, or other points of interest.
2. Offer a Compelling Incentive
To encourage customers to visit your restaurant, offering a unique and desirable incentive can greatly increase the success of your geofence advertising campaign.
3. Have Tasty Creative
The creative/message you distribute to the audience via display, OTT/CTV, and/or video pre-roll ads need to make their mouth water and be compelling. Geofence advertising's technology reaches the right people, but the message is equality, if not more, important to convince them to dine at your restaurant. For Qujam's general creative best practices, click here.
4. Have a Good Landing Page
The landing page (the website page that someone is taken to if they click on your ad) is important. It must be consistent with the ad that the customer just saw, easy to navigate, and compelling.