Banner Ads Creative Must Also Do the Following:
- Include the advertiser's logo and/or name
- Not be directed at a specific individual
- Not use vulgar language and imagery
- Link to the advertiser's own website
- Have the proper legal disclaimer when necessary (political, medical, etc...)
Banner Ads Specs
- 320x50*
- 300x250*
- 728x90*
- 160x600
- 300x50*
- 320x480
- 300x600
- 468x60
Additional Acceptable Ad Sizes: 88x31, 120x60, 120x90, 120x160, 120x240, 120x600, 125x125, 160x90, 160x600, 180x90, 180x150, 200x90, 200x200, 234x60, 240x400, 250x250, 300x100, 300x850, 336x280, 450x50, 468x15, 468x728, 480x320, 600x315, 640x100, 700x500, 728x15, 768x1024, 970x90, 1024x768
* Sizes with the most inventory
Max File Size: 200KB
Acceptable Files Types: PNG, JPG, GIF, HTML5
The top 8 sizes above are our main recommendations based on inventory and historical results, but including more sizes will result in you getting more impressions. Any ads not meeting these specs will not run.
Lastley, check out our creative best practice page for more tips on your banner creative ads.
Video Specs
Preferred Lengths (in seconds)
- :30
- :15
- :10
- :20
- :45
- :60
Tips: :30s and :15s have the most common inventory. Make sure that your spot's length is exactly the same or a little shorter than the inventory you want to tap into. Example: If a :30 spot is actually 00:30:01+, it will run in the :45 inventory ,which there is a lot less of on some publishers. If it's exactly :30 or a hair under, it'll run in :30 inventory.
Video Spec Standards:
- File Type: MP4 (h.264)
- File Size Cannont Exceed 200MB
- Dimensions: 1920x1200px and 1920x1080px
- Audio Bitrate: 160 kbps or higher
- Video Bitrate: 5.4 mbps or higher
- Validation will prevent a larger video from being uploaded
Click here for creative resources or to connect with us about doing your video and graphic design needs.