1. Enticing Messaging
Have a simple, direct, and powerful message. Emphasize benefits, not features. Make the copy compelling. Consider using dates, times, and limited offers to create a sense of urgency and prompt the consumer to take action.
3. Stay Brand True
Show off the brand using brand colors and a logo. Use brand fonts when applicable (avoid script). At least a 10-12 point font is best. Be sure there is contrast between the font color and background color. The ads should also reflect the style of the landing page and other advertising efforts you have going on to create a better and more consistent user experience. An extra pro tip...if you don't know your brand's exact colors, logo formats, fonts, and stylization it is best to create a brand book that houses all of that information for you.
5. Short and Sweet
Make the ads short and sweet. Show or tell the consumer what's in it for them. Geofencing display ads often rotate with other banner ads, so your message might be on the screen for only 8 seconds. Make sure someone can see, understand, and have their interest peaked in a quick amount of time.
7. Landing Page
Deliver the goods on the landing page. Make sure the landing page is relevant to whatever the ad promises. Be sure to use similar visual styles and call-to-action options. Geofence banner ads can build awareness and get people to your website or location, but they can't close the sale for you. That comes down to how well your website and sales experience is, so make sure it's solid.
9. Size Matters
Qujam can run over 50 different display ad sizes on our platform. Below are the eight (8) main sizes that we recommend based on inventory and performance history. (We've run about a half billion programmatic impressions!)
Because Qujam's geofencing ads run on hundreds of thousands of websites and apps and not every publisher uses the same sizes on their properties, it's a good idea to have multiple display ad sizes in your campaign. The more sizes you use, the more inventory option Qujam will have and the AI will automatically optimize toward the best performing ad sizes. We can also run the following ad sizes: 88x31, 120x60, 120x90, 120x160, 120x240, 120x600, 125x125, 160x90, 180x90, 180x150, 200x90, 200x200, 234x60, 240x400, 250x250, 300x100, 300x850, 336x280, 450x50, 468x15, 468x728, 480x320, 600x315, 640x100, 700x500, 728x15, 768x1024, 970x90, and 1027x768.