OTT vs CTV Advertising: What’s the Difference?
If you’ve ever looked into streaming video ads and felt like the industry was using two names for the same...
Managed Service vs Self Serve Advertising
We believe that a campaign change should not take three sales calls, a contract review, and a week of email...
7 Top Industries Using Geofencing Ads
If you are spending to reach "everyone nearby," you are probably paying for a lot of people who were never...
How to Target Event Attendees With Ads
Key Takeaways: -Precision over Radius: Don't waste budget on nearby hotels or restaurants. Draw custom, hyper-specific geofences around the exact...
How to Geofence Apartment Complexes Effectively
A single apartment complex can hold hundreds of potential customers, but a sloppy radius around it can also capture a...
How to Target Competitor Visitors Effectively
A busy parking lot at your competitor’s location is not just foot traffic you missed. It is a live audience...
How Direct Mail and EDDM Work With Geofencing
A postcard hits the mailbox on Tuesday. One, tangible message. One chance to get the reaction you want... Now imagine...
A Practical Guide to Hyperlocal Ad Targeting
Most local ad waste starts with a map that is too big or targeting that's too broad. If you are...
How to Target Visitors From Competitor Locations
Sometimes local ad spend can actually be wasted on people who were never in-market to begin with. If you want...
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