The real estate market is inherently competitive. It requires efficient advertising strategies to capture the attention of potential buyers and sellers. Traditional marketing and general digital advertising for real estate are often too passive and fail to reach the intended audience. Geofencing Advertising solves this challenge by placing your marketing in front of the right people. It’s a cost-effective, location-based marketing approach delivering targeted and relevant advertising messages to individuals based on their precise physical location.
Geofencing allows individuals to create virtual boundaries around areas of high relevance where potential leads may be. The physical act of a mobile device with location services enabled, crossing the virtual boundary, adds the device to a target audience that delivers ads directly to the user. The advertisement reaches individuals geographically positioned to be interested.
Why Geofencing is Ideal for Real Estate Advertising
Location is everything in real estate, which is why location-based advertising makes so much sense. By creating geofences around relevant locations, you are more likely to place your message in front of perspective homebuyers and investors. It’s affordable, precise and allows the advertiser to maximize impact.
Hyper-Local Precision:
By strategically defining virtual boundaries around relevant locations where your targeted audience will go, the effectiveness of your campaign significantly increases. These geofenced locations could range from new listings, open houses, neighborhoods of interest, competitor offices, and other relevant businesses and locations.
Cost-Effectiveness and Reduced Ad Waste:
Since geofencing concentrates ad spending on prospects within specific, high-potential geographic zones, you avoid budget waste on irrelevant audiences. It allows for a more sensible allocation of marketing resources compared to broader methods like billboards or general social media.
Increased Engagement and Brand Awareness:
Whether your audience is a first-time buyer, real estate investor, commercial property owner, or luxury buyer, if the ad is timely and relevant, chances of interaction increase.
When a prospect receives an ad for a listing after visiting a similar property or an ad for new residential construction after driving through the neighborhood, the message resonates strongly, prompting interaction.
Self-Serve is a Powerful Tool for Businesses of Any Size
Historically, geofencing has been inaccessible to smaller marketers and businesses due to high minimum spend requirements. However, self-serve platforms like Qujam allows businesses of all sizes to access geofencing technology in a straightforward and accessible way. Qujam doesn’t require a minimum spending or involve a taxing process. Users can quickly create an account then begin to geofencing on your own all within the same day.
Qujam offers two approaches of geofencing to ensure your marketing focuses on geographically relevant audiences:
- Traditional geofencing: After considering your audience’s demographics, create general geofences by outlining locations customers frequent, such as home improvement stores, moving companies, open houses, or your real estate office and competitors.
- Addressable geofencing: Target individual households by uploading a CSV file, property listings, or business addresses with precision, ideal for reaching specific homeowner lists or “feeder” neighborhoods. Target newly constructed neighborhoods or your competitor’s listed properties. Qujam users need at least 50 addresses to take advantage of addressable geofencing.
Strategies for Real Estate Advertising
Geofencing can be integrated into other marketing strategies to support your holistic campaign. Geofencing brings a strategic advantage by recognizing an individual’s physical location, ultimately showcasing the client’s current interests and intentions. The technology can add a real-world timing layer that deeply engages your local audience. Using Qujam’s self-serving capabilities, you can:
- Reinforce direct mail campaigns: Serve ads to the same households receiving mailers, increasing frequency and providing digital tracking
- Audience Segmentation: Leverage past clients, leads interested in specific neighborhoods, or price range preferences when creating multiple campaigns to serve unique ads, creating more tailored messages
- Measure the impact: Draw geofences around your own key locations (conversion zones) to track foot traffic and return on investment from your ad campaigns.
- CTV and OTT video: Stand out against your competitors by creating personalized videos for your audience to demonstrate your brand
Combining geofencing with other digital or offline channels allows you to create seamless and consistent brand messages.
Transform your outreach
Geofencing aligns well with the location-based nature of real estate. Through Qujam, real estate agencies or individuals can deliver targeted, timely, and efficient advertising messages when their potential client enters a geofence. Qujam’s website and campaign process is flexible and user-friendly to meet your every need. Attract buyers to attend open houses, capture leads from competitor locations, or build brand awareness in specific neighborhoods through geofencing ads. It will truly transform your outreach.
Looking to reach your intended audience with precision? Visit Qujam.com/how-to-use-qujam/ or register at Qujam.com/register/ to explore how geofence advertising can revolutionize your real estate marketing.
