How much does Qujam cost?

How-tos, tips, and best practices.

Qujam has a unique pricing structure that has zero hidden costs, minimum spend requirements or platform fees. With Qujam, users are free to pick the budget that fits their needs at a competitive CPM (Cost per thousand) rate.

Understanding Impressions

Qujam's pricing is all based on impressions, which is how many times your ad is shown. This is true regardless of ad type, whether it be a display campaign featuring your banner ad on an app or an OTT streaming campaign showing your video commercial on platforms like Roku, Tubi, Pluto TV, LG, or Sling (etc.). When someone enters your geofence, their device ID is collected and added to a list of people to serve ads to. Once your target audience goes to a website or app with ad space, Qujam bids on the ad space automatically. If competitively priced to bid, your ad is shown, and that is considered "an impression."

CPM (Cost Per Thousand) Rates For Each Ad Type

Pricing is subject to change and varies base on multiple factors including, but not limited to: targeting, audience size, available inventory, publishing platforms, additional demographic segments (for Hyper-Grid Geofencing only), etc.

Display ads: $6-$12 per 1,000 impressions
- If you are running a display campaign, impressions will most likely cost between $6-$9 for 1,000 impressions. When adding demographic targeting layers (available for Hyper-Grid Geofencing campaigns), the CPM can increase up to $12. Display is the cheapest ad type; but, remember, people often need to see your ad multiple times for it to make an impact.

Video pre-roll: $23-$30 per 1,000 impressions
- If you are running a video pre-roll campaign, impressions will most likely cost between $23-$30 for 1,000 impressions. Video pre-roll includes video ads across the web and apps. Unlike OTT streaming ads, these ads are clickable and give the impact of a video ad with less cost.

OTT (Over-the-Top) TV streaming: $45-$59 per 1,000 impressions
- If you are running an OTT campaign, impressions will most likely cost between $45-$59 for 1,000 impressions. OTT ads stream to highly engaged audiences using streaming platforms such as Sling TV, LG, Pluto, TB, Hulu, or Roku. Since these ads tend to show up on TVs and other large screens, they are often un-clickable.

Digital Audio: $33-38 per 1,000 impressions
- If you are running a digital audio campaign, impressions will most likely cost between $33-$38 for 1,000 impressions. Digital audio ads appear on audio and music platforms such as Spotify and Pandora. These ads have the benefit of getting high user attention from engaged audiences. Audio ads can also be more cost effective to create compared to video.

What should I choose for my budget?

Figure out your audience's population.

- Once you understand how much impressions cost, you can use this information to roughly determine how much your campaign needs to spend based on the population of the geofence. For example, if you geofence an area with a population of 2000 people and you want to reach all of them consistently, then you would pick a daily spend of $18 a day if it was a display ad campaign. However, no matter what you choose for your budget, Qujam will serve your ad until it reaches its daily limit.

Why is there a range in cost?

- - There are a variety of factors that can have an impact on how much an impression costs including the size, what website/app/platform it's displayed on, and how many other advertisers are bidding on ad space, etc. Qujam takes a programmatic approach to its advertising. This means that when someone who you targeted visits a place with ad inventory, bidding takes place over that ad inventory. There can be thousands of advertisers bidding on ad space at any given time, which creates a range of possible costs for an impression.

How can I lower the cost?

- - While prices are generally the same on Qujam no matter the size of the campaign, there are ways to optimize your campaign set up to make it more efficient and ultimately cheaper. One way is to be as precise as possible when setting up your geofences. Doing this means you will limit the amount of people who see your ad who are not your target audience. Another way to bring costs down is to make sure that you have a variety of different size variations when uploading your ads. This means both banner ads, and different lengths for video ads. This is because having a variety of different ad sizes opens up more inventory options across the internet and allows you to bid on less competitive inventory. For more information on what different ads can have an effect on your campaign, click here.