Want to demonstrate the unique qualities of your hotel to potential guests? Geofence advertisements can help you with that. The location-based technology enables you to send hyper-targeted advertisements to individuals who are more likely to be interested in staying at your hotel. National brand messaging may reach a broad audience, but do those ads really showcase the specific features and qualities of your independent location to the right people? No. Whether you own a franchise hotel, a secluded resort, a small-town bed and breakfast, or are simply interested in increasing visibility and quality of guests, continue reading below to learn how geofence advertising can support your company’s advertising efforts.
What Geofencing Can Do for You
Travelers search for lodging that meets their specific needs, whether that’s price, convenience, or amenities that align with their travel plans. At the same time, every hotel or resort is designed with a particular guest in mind to cater to their needs. Geofencing bridges that gap, helping guests find exactly what they’re looking for, and hotels reach people who are most likely to book. Here’s how it works:
- Hotels can identify locations their ideal guests would frequently visit based on their reasons for travel, demographics, and proximity to attractions, such as convention centers, athletic complexes, tourist attractions, or local restaurants.
- Then, users can create virtual boundaries around their chosen location. The boundaries serve as trigger or activation zones.
- When a customer enters or passes through the fence with GPS services enabled, the technology identifies the device and all other devices connected to that person as a place to display tailored ads.
Value Over Volume
In the hospitality world, more bookings might seem like the ultimate goal, but a high volume doesn’t always equate to high value. Filling rooms for the sake of numbers can lead to short stays, low engagement, or guests who aren’t aligned with what your property actually offers. Attracting the right guests brings value and can lead to more sustainable growth, stronger return rates, and positive reviews.
With tools like geofencing, hotels can connect with guests who are more likely to appreciate and invest in what they offer. Geofencing enables you to go beyond broad targeting, as you can reach guests based on their interests, behavior, and context. You can act on key travel motivators for guests across the US and Canada.
Advertising Beyond National Franchise Ads
While national franchise campaigns focus on brand awareness and broad audiences, individual hotel locations can use geofencing for highly targeted, local marketing. People naturally resonate with messages that speak their language or align with their interests. Geofencing advertisements can help build stronger community relevance and allow these locations to add their own personal touch to ads based on their unique offerings and guests’ language.
Here are a few ways how:
- Target local attractions and venues
Geofence nearby convention centers, popular athletic tournament locations, places of business, family restaurants, nearby colleges, or seasonal locations to capitalize on travelers visiting locations for a specific reason. You can adjust your campaign to match the high season for particular visits.
- Reinforce local partnerships
Work with local restaurants, tour companies, or attractions to geofence their locations and promote packages or partnerships on your ads. A partnership can increase revenues and create a reinforced connection between the two brands for travelers.
- Individual branding
A guest staying at a luxury Marriott in New York City will have different expectations and motivations than someone booking a Marriott in a small town outside of Denver, Colorado. Even under the same brand, a more tailored advertisement can showcase the unique experience of the individual hotel.
Leverage a Self-Serve Platform
Many advertising agencies can offer geofencing, but none of their capabilities are as accessible as Qujam’s, a self-serve geofence advertising platform. Qujam is unique because users have complete control over the campaign. No more waiting and relying on others to set up a campaign. Users can quickly set up an account and begin geofencing all within the same day. Additionally, Qujam does not require a minimum spend amount, is credit card accessible, and allows users to view their campaign’s data in real-time. By using a platform like Qujam, you can create and adjust campaigns at your own pace.
Integrate Into Your Strategy
Geofence advertising can be a great way to enhance your overall advertising strategy. The hyper-targeted ad capabilities allow businesses to reach the right audience with precision, reducing wasted ad spend and increasing engagement. Since you draw fences around locations of interest to clients, when they cross the boundary, it shows they are already more likely to be interested in your ad. The campaigns feel more relevant, leading to higher engagement and better returns. Pair these efforts with your social media and other traditional marketing strategies to maximize the effectiveness of your campaigns.
Want to learn more and take steps closer to reaching your intended audience with precision? Visit Qujam.com/how-to-use-qujam/ or register at for free at Qujam.com/register/ to start geofencing today.
