Qujam's Draw your Conversion Zones Set Up Page

How-to tips and best practices.

How to maximize conversion zones to track real traffic of people who saw your ad to your brick-and-mortar location.

Video Walkthrough

In this video, we'll go over some best practices, general information, and how-to tips for setting up your geofence advertising campaign's custom conversion zones.

What are Conversion Zones?

In Geofence advertising, conversion zones are specific locations that you want customers to physically go to. Any brick-and-mortar location can be a conversion zone, such as stores, restaurants or places offering services. When someone enters the conversion zone after seeing your ad, Qujam will provide data that allows you to see how many people your campaign reached entered your place of business.

Where To Set Up Conversion Zones

There are two ways to set up conversion zones in Qujam. The first is in your profile settings, which allows you to create a default conversion zone(s) to use for every campaign. The other way is set up a custom conversion zone(s) in each new campaign.

Default Conversion Zone:
- Under your profile, you can select "Brick and Mortar Location" to enable the locations tab, once there, you can set up your default conversion zones. This allows you to draw around your physical location(s) and it will save it as your default conversion zone(s). This is the recommended choice for businesses that have a set physical location for every campaign. To optimize and track this data, simply check "Get more foot traffic at my location(s) (set in my profile)" on a campaign's "What are your Goals for this Campaign" page.
Custom Conversion Zones by Campaign:
- If you have multiple organizations on your account or you need to track and optimize for conversions to a location other than your default conversion zone(s). You can do this during a campaign's setup by selecting the "Get more foot traffic at other locations" on a campaign's "What are your Goals for this Campaign" page. This will allow you to set up custom geofences for that specific campaign. This custom conversion feature will appear after you enter in your geofences page.
Use Default and Custom Conversion Zones:
- You can also select both options on the "What are your Goals for this Campaign" to use both the default and custom conversion zone features.

Tips for Navigating the Map

The video on the Geofence Selection Set Up Page goes into these features in more detail.

Map and Terrain View:
- In the upper-left corner you can click on "Map," which will show you a navigation based map view. If you hover over "Map" you have the option to check "Terrain," which will add a terrain/topical feature to the map view.
Satellite and Labels View:
- In the upper-left corner of the map you can click on "Satellite," which will show you a satellite image map view. If you hover over "Satellite" you have the option to uncheck "Lables," which will remove the text labels from the map. This is useful when drawing a geofence to see the area more clearly.
Street View:
- On the right-hand side of the map, you'll see a little yellow person. You can click and drag that person to a road on the map that is highlighted in blue and drop him anywhere on that road. The screen will take you to a street view, which is a great way to see a location from the ground level. To exit Street View, simply click on the arrow pointing to the left in the upper-right corner.
Full Screen View:
- In the upper-right corner of the map is a square icon made up of corner pieces. This will expand the map view to your full screen, allowing you to see a bigger map for easier navigation and visibility. To exit the full screen view, simply click the icon in the upper right corner with the four inverted faceing corners.
3D or Tilt Map View:
- Right below the full screen view icon is an icon with four solid squares. This gives you a tilted or 3D view of the map for an extra detailed visualization.
Zooming and Dragging Across the Map:
- In the lower right corner you have your "+" and "-" buttons to allow you to zoom in and out.
- To see parts of the map that are out of frame, simply left click, hold, and drag the mouse to move around the map.

Tips for Setting Up a Conversion Zone

Use different map views:
- There are several ways to view the map to help you navigate and set up the best geofence, and checking each one helps ensure you set up fences right where you want them. These views include; Map view, Satellite view, Street view, Terrain, Labels, and Full Screen view. The video above shows you how to find each one.
Use the search bar:
- The search bar at the top of the map is very useful to quickly find a specific address. Just type in a location like you would in Google Maps.
Deleting a single point on a conversion zone fence:
- Miss-clicks happen when you end up with a point on a geofence you don't want. No biggie. Simply, hold your Shift key down and click on the point you want to delete to remove it.
Give your conversion zone a good name:
- Typing clear descriptions of your Conversion Zone Group Name, Conversion Zone Names, and Description can be really useful for your future self.
Adjust and delete your entire conversion zone:
- If you are not happy with the placement of the conversion zone you made, click and drag a point on the fence to adjust it, or click on the "Select Geofences to Delete" button to remove the geofence and set up a new one.
Update your conversion zones:
- You can add, remove, or adjust your conversion zones at any time at the campaign level or at the defaul/profile level, so it's a good to keep this in mind for the future.

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