The Problem
Wanting more foot traffic to their dealership during a promotion
The Summary
This two-month campaign used geofence advertising to serve digital ads to people who have been to a competing auto dealership. This advertiser had a little leftover money in their ad budget and wanted to get their monthly incentives out to closeby car shoppers. They also really wanted to track the number of people who saw the ad and visited their car lot (physical conversions).
The Data
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