Auto Dealership

Geofence Advertising Case Study

The Problem

Wanting more foot traffic to their dealership during a promotion

The Summary

This two-month campaign used geofence advertising to serve digital ads to people who have been to a competing auto dealership. This advertiser had a little leftover money in their ad budget and wanted to get their monthly incentives out to closeby car shoppers. They also really wanted to track the number of people who saw the ad and visited their car lot (physical conversions).

The Data

Physical Conversions
Campaign Conversion Rate
Average Days to Convert
line of cars qujam geofence advertising

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