The advertiser had a niche target audience of only about 400 companies that buy their products, and they want to get more and warmer sales conversations with these companies.
In 2022, this B2B industrial company ran geofence display and video campaigns targeting the offices of the companies they wanted to get in front of. The geofence technology reached their audience on their smartphones, computers, tablets, and televisions at the office, at home, and elsewhere. Because their audience was so specific and their average sale was so large, their ROI was off the chart.
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