Creative Best Practices

Geofencing Display Ad Campaigns

Targeting the right audience with advertising based on where they have physically been using geofence advertising is an amazing resource, but your creative and user experience when they engage with your geofence banner ad is just as important.

Think of it this way...if you go on a date with the perfect person, but you say and do the wrong thing...that date won't go well. The same is true with geofence advertising. If you get in front of the right target audience, but you say and do the wrong thing, well, you get the picture. So, let's go over some tips on how to "say and do" the right things creatively.

1. Enticing Messaging

Have a simple, direct, and powerful message. Emphasize benefits, not features. Make the copy compelling. Consider using dates, times, and limited offers to create a sense of urgency and prompt the consumer to take action.

people along wall on phone and computer qujam geofencing

yelling into a megaphone qujam geofencing call to action image

2. Call-to-Action

Include a clear and actionable call to action. If the ad uses animation, include the call-to-action in every frame, especially the final frame. Place your call-to-action on a button and give the audience a reason to engage with your ad. Include action items like Click here, Sign up, Learn more, Buy now, etc., in a button form to raise your chances of engagement and click. Even if you might think it's intuitive for someone to click on an ad, it isn't always obvious for everyone. Use call-to-actions; they work!

3. Stay Brand True

Show off the brand using brand colors and a logo. Use brand fonts when applicable (avoid script). At least a 10-12 point font is best. Be sure there is contrast between the font color and background color. The ads should also reflect the style of the landing page and other advertising efforts you have going on to create a better and more consistent user experience. An extra pro tip...if you don't know your brand's exact colors, logo formats, fonts, and stylization, it is best to create a brand book that houses all of that information for you.

4. Key and Triggering Words

Use keywords in your ad to help tell the story and prevent you from cluttering the ad with pictures. Entice the customer with words like "special offer" and "exclusive." Consider the use of special pricing. (Be careful of claims and offers using the word "free.") There is not a lot of space in a geofencing banner ad, so make sure the words you pick are words that convert people.

5. Short and Sweet

Make the ads short and sweet. Show or tell the consumer what's in it for them. Geofencing display ads often rotate with other banner ads, so your message might be on the screen for only 8 seconds. Make sure someone can see, understand, and have their interest peaked in a quick amount of time.

close up of ruler on qujam geofencing for all

smelling fresh coffee qujam keep creative fresh image

6. Fresh Creative

Keep things fresh! Don't let consumers get bored with your ads. Change your ads periodically by adjusting your message or refreshing the design. Do this especially when a campaign seems to be underperforming, but it's best to not wait for that. Have a creative refresh strategy where you use multiple sets of creative at a time to see which works best and change up creative on a regular basis. This might be weekly, monthly, quarterly, or longer depending on your business and target audience.

7. Landing Page

Deliver the goods on the landing page. Make sure the landing page is relevant to whatever the ad promises. Be sure to use similar visual styles and call-to-action options. Geofence banner ads can build awareness and get people to your website or location, but they can't close the sale for you. That comes down to how good your website and sales experience is, so make sure it's solid.

selling on computer image for landing page on qujam geofencing

graphic designer banner ads qujam geofencing

8. Good Design

Don't underestimate the power of good design. Have a focal point. Use ample white space. Use crisp images. Create ads in multiple ad sizes to maximize impressions and click-through rates (CTR). Animation in GIF or HTML5 can be useful to grab ypur audience's attention. In fact, HTML5 ads tend to appear clearer and crisper than JPEG and GIF ads.

9. Size Matters

Qujam can run over 50 different display ad sizes on our platform. Below are the eight (8) main sizes that we recommend based on inventory and performance history. (We've run about a half billion programmatic impressions!)

300x250
728x90
160x600
300x50
320x480
300x600
468x60
320x50

Because Qujam's geofencing ads run on hundreds of thousands of websites and apps and not every publisher uses the same sizes on their properties, it's a good idea to have multiple display ad sizes in your campaign. The more sizes you use, the more inventory options Qujam will have and the AI will automatically optimize toward the best performing ad sizes. We can also run the following ad sizes: 88x31, 120x60, 120x90, 120x160, 120x240, 120x600, 125x125, 160x90, 180x90, 180x150, 200x90, 200x200, 234x60, 240x400, 250x250, 300x100, 300x850, 336x280, 450x50, 468x15, 468x728, 480x320, 600x315, 640x100, 700x500, 728x15, 768x1024, 970x90, and 1027x768.

different size cups for qujam geofencing ad sizes

10. Banner Ads Creative Must Also Do the Following:

Include the advertiser's logo and/or name
Not be directed at a specific individual
Not use vulgar language and imagery
Link to the advertiser's own website
Have the proper legal disclaimer when necessary (political, medical, etc...)