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How Geofence Advertising Can Supercharge Your Political Campaign

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Reaching the right voters at the right time is one of the most significant challenges in political campaigns. Traditional advertising methods like television, radio, and direct mail can be costly and tend to reach broad audiences rather than precisely targeted voters. In contrast, Geofence Advertising offers a highly targeted, cost-effective approach, enabling campaigns to engage […]

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How Large Should a Geofence Be in a Geofence Advertising Campaign?

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When thinking about what makes a successful geofencing advertising campaign, precision is the name of the game. Your goal is to reach as much of your target audience as possible while filtering out people who are unlikely to be interested in your offering. This precision is what makes geofencing advertising campaigns so effective. If you

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Why it’s Difficult to Target Yourself During a Geofence Advertising Campaign.

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When jumping into the world of Geofencing advertising, excited marketers often try to measure the success of their campaigns, and the technology as a whole, on their ability to see their own ads. This leaves many frustrated wondering “Why isn’t my ad popping up?” This might seem straightforward, but due to the vastness of the

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