FOR IMMEDIATE RELEASE
Pittsburgh, PA; May 24, 2023: Advanced location-based advertising technology has been around for more than a decade but largely only accessible to large organizations. Qujam seeks to change this with its launch as a self-serve geofence advertising platform tailored to the needs of small businesses and agencies.
Geofence advertising uses GPS technology to allow users to deliver targeted ads to potential customers who have been physically present at a selected location. It works by setting up a virtual “fence” (AKA a geofence) around a specific geographic area. When a GPS-enabled device enters the location, its device ID is collected and added to a list of potential targets for advertising campaigns.
“The reason most companies don’t know about geofence advertising is that the people who provide it aren’t focused on most companies,” said Jeff Swartz, founder and CEO of Qujam and Ethic Advertising. “Ethic Advertising has received hundreds of requests from our contacts to use geofence advertising on their own terms.”
“That’s why we created Qujam,” he continued. “To provide the best technology in an easy-to-use system that empowers small business owners.”
Qujam’s platform offers three forms of advertising: (1) banner ads that can show up on mobile apps and websites, (2) OTT CTV (over the top and connected TV), which includes advertising on streaming video apps (Examples of these platforms include Pluto, Paramount+, SlingTV, etc…), and (3) video pre-rolls. (Examples of these include ads that run before video clips on news sites, blogs, how-to-websites, etc…) Currently, Qujam can run ads through thousands of publishers across over 50 exchanges.
“In America, 90% of phones have GPS enabled in the background. This is what allows users to track their location and use maps. Qujam uses the same technology,” explains Swartz. “It also works across multiple devices, meaning if the original device is connected to a smart TV, tablet, mobile device, or computer, it allows them to serve ads there too.” This is known as Connected Device technology.
During development, Qujam identified “6 closed doors” of geofence advertising that make it difficult for small businesses to take advantage of the technology. These include high minimums, sometimes more than $10,000; high cost per thousand (CPM); managed-only options that prevent them from doing it themselves; inferior tech; no reporting dashboards, and not accepting credit cards. Qujam addresses these issues head-on and offers a fully do-it-yourself platform with a real-time reporting dashboard.
“If you can run a boosted Facebook post, then you can use Qujam. It is designed to be very simple,” says Swartz. “The most important thing for users to understand is where their audience is and what creative assets they need to upload.”
Qujam’s platform also offers the ability to track ad engagement and whether they have converted to a physical location, allowing businesses to measure foot traffic and determine the effectiveness of their campaigns, making data-driven decisions.
“We believe that small businesses should have access to the same tools and technology that large corporations have leveraged to make programmatic advertising an $86 billion-dollar-a-year industry,” says Swartz. “That’s why we created Qujam. Our goal is to empower small businesses and agencies to run successful geofencing campaigns and grow their businesses on their own terms without being taken advantage of cost-wise.”