So you have just launched your first campaign with Qujam and you are wondering why you haven’t seen your ad yet. Before you panic, make sure to check out your campaign dashboard to track your number of clicks and impressions. If you are still concerned why you or someone else has not seen your ad, here are the common factors that can impact your engagement.
A limited advertising budget may prevent ads from reaching everyone within the geofenced area. This occurs when the budget cannot effectively reach everyone that has entered your geofence(s) because that population is too large for the budget. A good advertising campaign, in any medium, will require a healthy reach (the number of individuals ) and frequency (the number of times you reach each individual ). Furthermore, please keep in mind that the average person has 2.5 devices, and these devices are really what make up your target population. For example, 1,000 people will equal about 2,500 devices to target and serve ads to. A good ad campaign will try to reach each of the devices (reach) multiple times (frequency), which requires a complementary support budget. Picking a price-per-day that accurately reflects the amount of people and devices in your geofence can have a big impact on the success of your campaign and its ability to reach as much of your target audience as possible.
Not Enough Time
Geofencing campaigns require sufficient time to reach and saturate the target audience within a geofenced area. If someone recently entered the geofence, it’s possible that the ad campaign has not yet had enough time to reach you.
This is often due to a few factors: 1. The budget is not able to support a healthy enough reach to have every target person see the ad. 2. The media habits of the targeted individuals (they have to go to an app, webiste, or streaming service that has ad space and not everyone does that everyday.) 3. The targeted individual is desireable to multiple advertisers that are bidding on the same inventory. 4. It can take a few days for Qujam’s systems to complete cross device matching. 5. GPS was turned off when the targeted device was inside the geofence.
Qujam has 30 days to reach each person that enters a geofence. The system tries to reach them asap, but it may take a little longer.
Ad blockers are sometimes used to enhance browsing experiences by blocking intrusive ads, but if you have an ad blocker enabled, it will prevent the delivery of targeted ads. Disabling the ad blocker or whitelisting relevant advertising sources may be necessary to view the ads.
GPS Turned Off
Qujam’s geofencing relies on GPS to accurately determine a user’s location. If your device’s GPS is turned off, the geofencing technology cannot pinpoint your location, leading to a failure in delivering targeted ads. Ensure that GPS is enabled in your device settings to receive ads. Approximatly 90% of devices in the United States have GPS enabled on their mobile devices.
Inaccurate Location Determination with Wi-Fi Servers
Qujam’s geofence technology will use Wi-Fi data as a secondary check for location targeting. However, if your device is connected to a Wi-Fi server located in a different area, the system may not serve you ads as it is getting conflicting information from your GPS location and your Wifi location. This issue arises when servers are located in different regions than the user, affecting geofencing accuracy. It is more common in business and event locations who hub their servers in other locations.
Pro Tip, if the parking lot is dedicated to the location you want to geofence, it can be a good area to include in your geofence to grab desirable devices before they connect to Wifi and to give the maximum amount of time for a device to be inside a geofence.
User’s Device Habits
For someone to receive ads in a Qujam geofencing ad, it is essential that the target audience engages with publishers, websites, streaming service, and apps that host display ads, OTT/CTV, and/or video pre-roll ads. If a person’s browsing habits do not involve visiting these types of platforms, they may not be exposed to geofencing ads. Exploring a variety of websites and apps increases the likelihood of encountering targeted ads.
Incorrect or Outdated Geofence
Sometimes, the geofence itself may be incorrectly set or in the wrong location. It is a good idea to double check your geofences and use the different map views and features to ensure accuracy.
High Demand from Advertisers
Certain individuals, such as high-income earners, business owners, retirees, or niche workers, may become highly desirable to advertisers. Consequently, multiple advertisers may compete to target these individuals with their ads. This high demand can prioritize ad campaigns for specific individuals, leaving others within the geofence without receiving any ads.
By understanding these factors, you can gain important insights into why your ads may not be visible during a geofencing campaign and take appropriate actions to address them. If you still are having problems with your ads not reaching the right people, feel free to check out creative best practices here.
There are some instances where GPS interference might cause a person to not be collected inside a geofence. For example, this could be caused by an issue with the GPS satellite or the geofence being around tall, reflective building (example: downtown spaces). A great way to visualize this and understand the accuracy of geofence advertising is to think of your experience with the map on your smart phone. Geofence advertising is using the same type of technology and is just as accurate as the map experience which is really good most of the time, but can act a little off in certain areas.