Geofence advertising plays a huge role in how large companies and advertising agencies engage with their customers. With Qujam, small business owners can create the same location-targeted marketing campaigns that major brands have used to drive sales and increase awareness. Brands such as Burger King, Starbucks and Uber all use geofence advertising, and offer a great blueprint of how your business can use Qujam as a self-serve geofence-advertising platform to accomplish the same goals.
Volvo knows where their customers are
The automotive giant has made use of geofence advertising to bring new buyers into their showrooms. One example includes a dealership in New York that set geofences at other luxury car dealerships to target customers with banner ads. They also set a geofence around their own dealership to measure the effectiveness of the campaign. Over a 30-day campaign, the dealership attracted 132 new customers to its showroom and an additional 500 new prospects to its website. Qujam’s self-serve dashboard allows businesses to implement the same strategy, by using data from conversion zones to deduce how many people that were served ads came to a physical location.
Burger King hits McDonald’s close to home
Burger King has used Geofence Advertising to not only target potential customers, but to target their competitors. Burger King set up geofences around thousands of Mcdonald’s restaurants and used the data to launch a targeted campaign. Their Whopper Detour campaign used this information to send advertisements for “one cent” whoppers to anyone with the Burger King app who entered within 600 square feet of a Mcdonald’s. Qujam allows access to similar technology, with a network of thousands of exchanges for users to run compelling banner ads.
Johns Hopkins Finds the Right Fit
Geofencing can not only be a tool to find potential customers, but also employees. This is a technique Johns Hopkins has used to target highly qualified candidates. In their case, neonatal nurses. The world renowned hospital and research center set up geofences around pediatric hospitals, and sent ads for job listings. This campaign saw their applicant numbers grow by 400%. Small businesses now have the same option to send compelling banner and video ads to both customers and possible employees.
Multi-location Sandwich Franchise Makes use of cross-device matching
A multi-location sandwich franchise took advantage of another geofencing strategy available on Qujam, OTT/CTV (Over-the-top and connected TV) advertising and cross-device matching. In response to the COVID-19 pandemic, the company launched a geofence advertising campaign to get the word out about its newly launched delivery service. The company set geofences around neighborhoods with high concentrations of their customer base, and served them a series of video advertisements. With cross-device matching, any large screen device that is linked to a device targeted by a geofence can also be served ads as well. Qujam allows you to use the same technology to serve video ads through hundreds of thousands of publishers across over 50 exchanges.
Ready to take your advertising to the next level? Sign up for Qujam today and unlock the power of geofence advertising. Join the ranks of major brands that have used geofencing to reach target audiences, drive sales, and increase brand visibility. To register for Qujam, visit here.
