Understanding Impressions
Qujam's pricing is all based on impressions, or how many times your ad is shown. This is true regardless of ad type, weather it be a display campaign featuring your ad on an app or an OTT streaming campaign showing your campaign on hulu and roku. When someone enters your geofence, their device ID is collected and added to a list of people to serve ads too. Once they go to a website or app with ad space, Qujam bids on it automatically and if successful, shows your ad, generating an impression.
CPM rates for each Ad type
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Display ads: $7-9.25 per 1000 impressions
- If you are running a display campaign, impressions will most likely cost in the 7-9 dollar range for 1000. Display is the cheapest ad type, but people often need to see your ad multiple times to make an impact.
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Video pre-roll: $25-30 per 1000 impressions
- If you are running a video pre-roll campaign, impressions will most likely cost in the 25-30 dollar range for 1000. Video pre-roll includes video ads across the web and apps. Unlike OTT streaming ads, these ads are clickable and give the impact of a video ad with less cost.
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OTT (over-the top) streaming: $45-60 per 1000 impressions
- If you are running an OTT campaign, impressions will most likely cost in the 45-60 dollar range for 1000. OTT are streaming ads that appear on streaming platforms such as hulu or roku. Since they tend to show up on T.V.s and other large screens, they are often un-clickable.
What should I choose for my budget?
Figure out your audience's population:
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- Once you understand how much impressions cost, you can use this information to roughly determine how much your campaign needs to spend based on the population of the geofence. For example, if you geofence an area with a population of 2000 people and you want to reach all of them consistently, then you would pick a daily spend of $18 a day if it was a display ad campaign. However, no matter what you choose for your budget, Qujam will serve your ad until it reaches it's daily limit.
Why is there a range in cost?:
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- There are a variety of factors that can have an impact on how much an impression costs. Including the size, what website/app/platform it's displayed on, how many other advertisers are bidding on ad space, etc. Qujam takes a programmatic approach to its advertising. Meaning when someone who you targeted visits a place with ad inventory, bidding takes place over that ad inventory. There can be thousands of advertisers bidding on ad space at any given time, which creates a range of possible costs for an impression.
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How can I lower the cost?:
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- While prices are generally the same on Qujam no matter the size of the campaign, there are ways to optimize your campaign set up to make it more efficient and ultimately cheaper. One way is to be as precise as possible when setting up your geofences. Doing this means you will limit the amount of people who see your ad who are not your target audience. Another way to bring costs down is to make sure that you have a variety of different size variations when uploading your ads. This means both banner ads, and different lengths for video ads. This is because having a variety of different ad sizes opens up more inventory options across the internet and allows you to bid on less competitive inventory. For more information on what different ads can have an effect on your campaign, click here.
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