Learn how geofence advertising benefits your business with better targeting, less waste, stronger local reach, and more measurable ad results.
How Geofence Advertising Benefits Your Business Read More »
The privacy landscape in the digital advertising space is constantly shifting beneath our feet, but that doesn’t mean your hyper-location-based marketing has to hit a dead end. Recently, a few state governments have been rewriting the rules on how advertisers can use location data. Specifically, new legislation in Maryland, Oregon, and Virginia heavily restricts the
Predicting Foot Traffic & Sales in 2026 In the high-speed landscape of 2026, local business owners and marketing professionals are no longer satisfied with “vanity metrics.” A decade ago, a high click-through rate (CTR) or a million impressions might have earned a celebratory toast. Today, those numbers are simply noise if they don’t translate into
The Geofencing ROI Calculator Read More »
The “Cookieless” World: The rise in value of physical conversions through geofencing. As third-party cookies crumble and browser tracking fades, geofencing offers a privacy-compliant safety net for marketers. By using Device IDs and real-world location data instead of browser history, platforms like Qujam allow you to build high-intent audience pools without relying on dying pixel
The “Cookieless” World: The rise in value of physical conversions through geofencing. Read More »
Conversion tracking is not optional in digital advertising. It is the backbone of knowing what works. A click or a geofenced impression on its own does not create value. You need to see the downstream result and connect it back to the ad that sparked the action. That result might be a form fill, a
How to Track Digital Conversions for a Geofencing Ad Campaign Read More »
Food services is one of the largest industries in the US, making the advertising space quite competitive. Whether you have been in the restaurant business for years or are opening a new spot, attracting new customers and keeping guests returning is key. Restaurants can craft a perfect menu and create a welcoming atmosphere, but how
Fill More Tables with Geofence Advertising for Restaurants Read More »
The real estate market is inherently competitive. It requires efficient advertising strategies to capture the attention of potential buyers and sellers. Traditional marketing and general digital advertising for real estate are often too passive and fail to reach the intended audience. Geofencing Advertising solves this challenge by placing your marketing in front of the right
Target Homebuyers in Real Time with Real Estate Geofencing Read More »
When jumping into the world of Geofencing advertising, excited marketers often try to measure the success of their campaigns, and the technology as a whole, on their ability to see their own ads. This leaves many frustrated wondering “Why isn’t my ad popping up?” This might seem straightforward, but due to the vastness of the
Why it’s Difficult to Target Yourself During a Geofence Advertising Campaign. Read More »
Qujam’s geofence advertising platform operates on a Demand Side Platform (DSP) structure. The targeting, reporting, and capabilities are ideal for hyper-location based targeting for programmatic advertising strategies. We’ve worked closely with our internal team and external technology partners to help us get to the bottom of a very complex question: Why Are There Discrepancies Between
Are you ready to elevate your advertising efforts with digitally distributed video? Qujam currently supports two potent tools for your geofencing advertising campaign: Over-the-Top (OTT) and Video Pre-roll. To craft a truly impactful campaign, it’s crucial to grasp the nuances that set these two options apart and determine when each one shines. OTT (Over-the-Top): OTT,
Maximizing Your Geofencing Advertising Campaign with Video Ads: OTT vs. Video Pre-roll Read More »
