Video Walkthrough
In this video, we'll go over some best practices, general information, and how-to tips when setting up your event/campaign start date, event end date, campaign end date, promo codes, and budget setting for your event geofence advertising campaign.
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Tips for Flighting
- Event Dates:Â
- These campaigns give you the option to collect and run ads during the dates of the events, so make sure you get the correct dates. Depending on the event and your target audience, you may want to target the areas before and after the event date if you'd like to go after people doing setup and teardown. The date you enter for event end date is the last day the campaign will collect new devices.
- Campaign End Date:Â
- You can run ads to people who have been to an event for up to 30 days after the end of the event. Your reach will improve the longer your campaign is live, but you do have the option to shorten your campaigns if you need to. With event campaigns, it will always try to spend the total budget, which is the same weater the campaign is just 5 days or the full 30. The campaign end date is the last day that people that went to the event will be targeted with ads.Â
- Double check your dates:Â
- Making sure you have the desired day, month, and year is import, and a good idea to always double check.
Tips for Budgeting
- Event Size:
- You need to take into account the estimated population of the event. With geofencing, it's important to note that there are normally more people in the geofence than just the event goers. There are employees, exibitors, vendors, and potentially people just passing through.
- Reach and Frequency:
- An effective advertising campaign has a healthy balance of reach (the number of individuals) and frequency (the number of times your ad is delivered to one individual on average). You want to estimate how many people are entering a geofence each month and how many times you want to reach them by adjusting your daily budget and, in conjunction, your impression count.
- One person has 2.5 devices:
- Americans own an average of 2.5 devices that can be served geofencing ads. Keep this in mind when working through reach, frequency, and budget.
- Update your budgets:Â
- You can update your budget at anytime and scaling them up and down based on desired exposure and your comfort level.
- Impressions > Clicks:Â
- We share impression and click estimates on display ads, but with display ads, the impressions are often more valuable collectively than the clicks. Display ads, on average, receive a 0.05%-0.08% CTR (Click through Rate: Qujam tends to be above this regularly). This means that, on average, over 99.9% of the time, when a display ad is served to someone they don't click on it. However, that doesn't mean it didn't work. Impressions provide brand awareness, drive search and foot traffic, and leave an impression with your target audience. Yes, we want people to click, but we really want to get your message in front of the right people at the right time. This ensures they take action including clicking the ad, going to your location, searching online, talking to a friend about your company, etc.... Having a healthy estimated impression and click number is important to the success of a campaign.
- Budgeting is a bit of science and art, so if you feel stuck ask us:Â
- Use the contact form below to reach out and include the name of your campaign if you already setup the draft or write out the details of your campaigns, and one of our geofencing experts will give you a budget recommendation.
