Event Geofencing

Qujam offers DIY event geofencing campaigns in our platform. Target event locations during specific windows of time and serve display, OTT/CTV, video pre-roll, and/or digital audio ads to event goers during and for up to 30 days after the event.

Serve ads to event-goers during the event

Continue reaching event-goers after the event

Cross-device matching (serve ads on phones, tablets, TVs, and computers)

Track physical conversions from impressions to visits

Live reporting dashboard

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Qujam event geofencing image
realistic image of a blue and orange geofence around a political rally Qujam

About Event Geofencing

Event geofence advertising works much like traditional geofencing—you can target people based on their presence in a hyper-specific location. The key difference is event geofencing allows you to reach attendees not only during the event dates but also for up to 30 days afterward, without collecting devices outside of that window.

Event geofencing is available on Qujam's DIY platform, but we also provide managed services for large campaigns if customers desire which allows for more features and customizations. For managed services our team sets up and manages the campaigns to ensure the best audience capture, coverage, and optimizations. While campaign data will not appear in your Qujam dashboard, you will receive a detailed, end-of-campaign performance report.

Tips for Event Geofencing
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Concerts

Sports

Rallies

Events

Theater

Conferences

Tips To Maximize Event Geofencing

Event geofencing works best when paired with smart creative and supporting marketing efforts. Here are some tips to get the most out of your campaign:

  • Make your creative hyper relevant. You know exactly which event your audience attended. Use that context to craft messaging and visuals that resonate and grab attention..
  • Leverage timeliness. Event geofencing campaigns are short. Include a strong call to action and a sense of urgency in your ads.
  • Account for interference. Large buildings or Wi-Fi router locations can sometimes disrupt precise targeting. Geofence all relevant areas where attendees may be, including parking lots and entryways.
  • Double check event details. It may sound simple, but confirming the correct location and event dates is essential for accurate targeting.
  • Layer with other marketing efforts. Event geofencing is most powerful when paired with additional strategies:
    • Run a site retargeting campaign on your website
    • Attend the event in person and follow up with cold calls afterward
    • Add search or social campaigns to complement programmatic efforts
  • NOTE: Event geofencing match rates can vary significantly, typically ranging from 5% to 70% of attendees, depending on the event.
realistic medium shot image of a blue and orange location pins over top of people at a concert
high school stadium with students and a geofence overlap on them to represent that universities are targeting high school students with geofencing ads Qujam

Event Geofencing Managed Service Info

  • This service has a $3,500 total campaign minimum per event.

  • If your budget is not fully spent, you will only be billed for the actual amount used.

    • Example: If $1,700 of advertising is delivered from a $3,500 budget, your invoice will be $1,700.

  • Events must have an estimated minimum attendance of 1,000 people.

  • Advertisers are subject to a media credit check.

  • CPM (cost per thousand impressions) may be up to 50% higher than standard rates to ensure maximum bidding power and best delivery.

  • Event geofencing match rates can vary significantly, typically ranging from 5% to 70% of attendees, depending on the event.

  • Reporting is provided via email at the end of the campaign, not through the Qujam platform at this time.
Event Geofencing Request Form
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Managed Event Geofencing Request Form

Event Geofencing Order Form

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Want to take with someone about your event geofencing campaign. Let's talk!

Our team is happy to talk through your event(s) and provide guidance on how we'll set up the most effective campaign possible, go over pros and cons, and share addition expert insight.

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