Direct Mail and EDDM Companion Campaigns
Addressable geofencing and direct mail campaigns go together like peanut butter and jelly. It just makes sense for marketers. Qujam now offers companion direct mail and EDDM campaigns in the United States for your addressable geofencing campaigns. This is a managed service, so to receive a quote, please complete the quote-request form below.
About Direct Mail & EDDM Companion Campaigns
For years, we’ve championed direct mail paired with addressable geofencing as a powerful, integrated marketing strategy. Now, through our partnership with one of the nation’s largest wholesale printers, we’re expanding our offerings to include two direct mail solutions in the U.S. designed to complement your addressable geofencing campaigns.
By combining digital advertising with tangible, in-home marketing, you can reach your niche audience across multiple touchpoints, creating a more cohesive and impactful marketing approach.
Two Direct Mail Options to Fit Your Campaign Goals
- Traditional Direct Mail
The most targeted option, traditional direct mail delivers your mail piece directly to the specific addresses included in your addressable audience list. It’s an ideal choice for reaching a highly defined audience with precision. - EDDM (Every Door Direct Mail)
Looking to expand your reach? EDDM matches your target addresses to their corresponding postal routes and delivers your mail piece to every address along those routes. While the cost per piece is lower, EDDM reaches a broader audience beyond the specific addresses on your original list.
Both options work alongside your addressable geofencing campaigns to help you connect with your audience digitally and physically, reinforcing your message across channels.
The Difference Between Direct Mail and EDDM
Traditional Direct Mail is a highly targeted marketing strategy that allows businesses to deliver personalized messages to a group of individual addresses based on curated mailing lists. By leveraging data such as demographics, purchase history, or exact addresses, companies can tailor their offers to a niche audience and address recipients by name. While this approach involves higher costs per piece due to list procurement and standard postage, its precision often yields a higher conversion rate, making it ideal for customer retention, B2B marketing, or high-value acquisitions.
In contrast, Every Door Direct Mail (EDDM) is a cost-effective, route-based service designed for broad, local saturation. Instead of targeting specific individuals, EDDM delivers promotional pieces to every single address along designated mail carrier routes, utilizing generic labeling like "Postal Customer." Because it eliminates the need for purchasing mailing lists and offers significantly discounted postage rates, EDDM is the go-to option for local businesses like restaurants, gyms, or contractors looking to build geographic awareness efficiently without breaking the bank.
Steps to Launching a Direct Mail Campaign with Qujam
- Step 1: Complete the quote-request for below, or contact us to discuss
- Step 2: You'll receive pricing information and we will finalize the campaign details
- Step 3: You'll sign the service agreement and submit payment
- Step 4: You'll provide your creative assets. Specs or graphic design services are available
- Step 5: Creative and distribution date are sent to the printer who will print, collate, and ship the pieces to the U.S. Postal Service for delivery
- Step 6: The U.S. Postal Service delivers the direct mail pieces to your target audience's home.
Direct Mail/EDDM Quote Request Form
Request a Demo
Want to connect with someone about your geofencing and companion direct mail campaigns? Let's talk!
Our team is happy to talk through your geofencing and direct mail needs. We'll provide guidance on how we'll set up the most effective direct mail campaign possible, go over pros and cons, and share additional expert insights.
