What Is Geofencing?
Geofence advertising uses GPS, Wi-Fi, and cellular data to create a virtual boundary, or geofence, around a specific physical location. When a mobile device enters this area, it is identified as a potential target.
Your ads, whether display, video, or OTT/CTV, are then served to that device and other connected devices for up to 30 days. This approach allows you to reach audiences with hyper-local precision and perfect timing.
For franchises, this means you can:
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Advertise locally, even at scale across multiple locations
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Track real physical conversions (people who walked into your store after seeing your ad)
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Compare performance across franchisees or territories
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Reduce wasted ad spend by targeting only nearby, relevant audiences
- An effective ad method that franchise owners have control in their audience targeting and franchises enjoy the collective reach and frequency.
Qujam has tools tailored to franchises that help attract traffic, grow brand awareness, and track results.
Use Organizations to Manage Locations
Franchise models often include multiple operators or store locations under the same brand. Qujam’s Organizations feature makes it simple to manage campaigns for each store or franchisee without creating separate accounts.
Why It Matters for Franchisees:
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Assign unique payment methods for each franchise location or owner
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Easily switch between store campaigns
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Maintain separate reporting and billing
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Enable corporations to run systemwide geofencing campaigns, while franchisees keep their individual locations organized
- Â How to Set Up Organizations:Â
- Click here for information.