Geofencing Advertising

How Geofence Advertising Can Supercharge Your Political Campaign

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Reaching the right voters at the right time is one of the most significant challenges in political campaigns. Traditional advertising methods like television, radio, and direct mail can be costly and tend to reach broad audiences rather than precisely targeted voters. In contrast, Geofence Advertising offers a highly targeted, cost-effective approach, enabling campaigns to engage […]

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How Large Should a Geofence Be in a Geofence Advertising Campaign?

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When thinking about what makes a successful geofencing advertising campaign, precision is the name of the game. Your goal is to reach as much of your target audience as possible while filtering out people who are unlikely to be interested in your offering. This precision is what makes geofencing advertising campaigns so effective. If you

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Why it’s Difficult to Target Yourself During a Geofence Advertising Campaign.

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When jumping into the world of Geofencing advertising, excited marketers often try to measure the success of their campaigns, and the technology as a whole, on their ability to see their own ads. This leaves many frustrated wondering “Why isn’t my ad popping up?” This might seem straightforward, but due to the vastness of the

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How to Elevate Your Advertising Efforts With Addressable Geofencing

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Geofencing Advertising is one of the most innovative approaches to put your message in front of the right people. By using location-targeting GPS technology, businesses can put their message right in front of their audience based on the locations that they have been. This has never been easier with Qujam’s unique do it yourself approach

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How geofence advertising can work for ad agencies

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Geofence advertising is location-based marketing which allows you to draw a geofence around a specific area in order to reach your target audience. Geofencing advertising for agencies may be useful because it can set you apart from your competitors and help to reach more of your target audience. Qujam is a self-serve geofence platform that

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Maximizing Your Geofencing Advertising Campaign with Video Ads: OTT vs. Video Pre-roll

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Are you ready to elevate your advertising efforts with digitally distributed video? Qujam currently supports two potent tools for your geofencing advertising campaign: Over-the-Top (OTT) and Video Pre-roll. To craft a truly impactful campaign, it’s crucial to grasp the nuances that set these two options apart and determine when each one shines. OTT (Over-the-Top): OTT,

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