Hyper-Grid Geofencing

In more recent years, select US states (such as Oregon, Maryland, Virginia, and New Jersey) have put in place legislation that prevent precision geofencing. At Qujam we believe other states, but not all will follow suit, so we went to work on figuring out the more hyper-local, effective option for these states, and ended up with something that is valuable for everyone in Hyper-Grid Geofencing.

To be compliant with all states, we are able to leverage geofencing and other location based technology at a 2 decimal level. This results in a 0.5x0.5 mile bounding box. Some other vendors will still allow you to draw geofences in restricted states and then automatically alter the geofence to the 0.5x0.5 box. The issue is that your geofence could be on the boarder of these boxes resulting in an even larger location without clarity to the marketer as to where they are  targeting. This didn't sit well with us.

Our solution is to allow our users to select the bounding boxes in the predetermined 0.5x0.5 grid, to ensure they are in full control of where they target their audience. To enhance targetting precision even further, we added the option to layer on demographic targeting.

The result is the most geographically targeted advertising option available in restricted states, a new solution for any location, at lower CPMs if you don't include demographic targeting, and the ability to blend demographic targeting and hyper-local for the first time.