Geofence Advertising for Advertising Agencies

Problem: Long & Complex Customer Journey: For some products and services, the path to purchase can take weeks or even months. Customers often spend significant time researching online, comparing options, and visiting multiple locations before making a decision. It can be difficult for brands to stay top of mind throughout this process.

Solution: Omnidirectional & Retargeting Capabilities: Qujam captures the mobile devices that enter your geofenced areas and continues to serve ads to them for up to 30 days. This keeps your client’s brand in front of potential customers across multiple devices, including mobile phones, tablets, and connected TVs.

If a targeted device re-enters a geofence, the 30-day timer automatically resets, extending your campaign’s reach and reinforcing brand visibility.

Problem: High-Cost, Low-ROI Advertising: Traditional advertising is expensive and often fails to reach the right people at the right time. Large portions of the budget are wasted on audiences who are not currently in the market for your client’s product or service, resulting in poor ROI.

Solution: Precision Targeting & Reduced Ad Waste: By focusing on high-intent locations such as competitor sites or other relevant areas, geofence advertising ensures every dollar is spent reaching qualified prospects. This approach significantly improves campaign efficiency and overall return on ad spend

Problem: Attributing Offline Sales to Online Ads: It can be difficult to prove that a digital ad directly influenced an in-person visit or sale. Clients often ask their agencies for clear proof of performance, but traditional attribution methods rarely provide it.

Solution: Conversion Zone Tracking: Qujam allows you to create a conversion zone around your client’s location. When someone who was served an ad from one of your geofences enters that location, it is logged as a conversion. This provides concrete, measurable data that connects your campaigns to real-world foot traffic and sales.

Geofencing can also be valuable for non–brick-and-mortar clients, but those campaigns will not offer the same level of physical conversion tracking.

Problem: Competition is Fierce: Many brands are competing for the same limited pool of customers. It is a constant challenge to attract buyers away from competitors and into your client’s business.

Solution: Geo-Conquesting: With Geo-Conquesting, you can target competitor locations and reach customers who are actively engaging with similar products or services. By serving compelling offers to these high-intent audiences, agencies can help clients win business directly from their competition and stay ahead in the marketplace.

Problem: Lack Leverage for 1st Party Data: Direct mail has been a trusted marketing tool for decades, but costs continue to rise. Many agencies feel limited in how they can maximize the value of their first-party data beyond traditional mail campaigns.

Solution: Addressable Geofencing: With addressable geofencing, you can target first-party or third-party address lists with digital ads at a fraction of the cost per thousand (CPM) of direct mail. This approach can also complement existing direct mail efforts, making them more effective and trackable for brick-and-mortar locations.

Problem: Client Separation Many platforms make it difficult to manage multiple clients, especially when it comes to separating billing, data, and campaign reporting. This can create confusion, inefficiency, and accounting challenges for agencies.

Solution: Qujam Organizations: Qujam allows agencies to set up multiple organizations, each with its own payment method and data set, keeping accounting and reporting clean. At the same time, you can view aggregated data across all organizations to identify macro-level trends and insights from a larger data set.