Geofence Advertising for the Automotive Industry

Q: Problem: Long & Complex Customer Journey

Problem: Long & Complex Customer Journey: The path to purchase is no longer linear. Customers spend months researching online and visiting multiple dealerships before making a decision. Dealers struggle to stay top of mind throughout this process. Solution: Omnidirectional & Retargeting Capabilities : Our platform captures devices that enter your geofence and continues to serve ads to them for up to 30 days. This keeps your brand consistently in front of the consumer, whether they are on their phone, tablet, or watching their favorite show on a connected TV.

Q: Problem: High-Cost, Low-ROI Advertising

Problem: High-Cost, Low-ROI Advertising : Traditional advertising is expensive and often fails to reach the right people at the right time. Budgets are wasted on people who are not in the market for a car, leading to poor ROI. Solution: Precision Targeting & Reduced Ad Waste : By targeting only high-intent locations like competitor lots, service centers, and auto shows, you ensure every dollar is spent on reaching a qualified prospect. This dramatically increases your campaign's efficiency and return on ad spend.

Q: Problem: Attributing Offline Sales to Online Ads

Problem: Attributing Offline Sales to Online Ads : It's difficult to prove that a digital ad influenced an in-person visit and subsequent sale. Dealers often run campaigns without a clear understanding of what’s working. Solution: Conversion Zone Tracking : Qujam allows you to create a "conversion zone" around your dealership. When a person who was served an ad from one of your geofences enters your lot, it's logged as a conversion. This provides concrete, measurable data that connects your advertising directly to an increase in foot traffic and sales.

Q: Problem: Competition is Fierce

Problem: Competition is Fierce : Every dealer is fighting for the same limited pool of customers. It’s a constant battle to pull customers away from competitors and into your showroom. Solution: Geo-Conquesting : You can literally "steal" customers from your competitors by targeting their locations with compelling offers. This is an aggressive yet highly effective strategy that puts you one step ahead in the competitive landscape.

Q: Problem: Lack of Post-Purchase Engagement

Problem: Lack of Post-Purchase Engagement : Once a car is sold, the dealership often loses contact until the customer needs a new car years later. This is a missed opportunity for service revenue and repeat business. Solution: Addressable Geofencing : By leveraging your CRM data, you can build addressable geofences around the homes of past customers. This allows you to deliver personalized service reminders, lease-end offers, and special promotions that keep your dealership in their life long after the initial sale.

The automotive industry, especially car dealerships, operates in one of the most competitive and dynamic marketing environments. From navigating a lengthy and complex buyer journey to standing out in a saturated market, success depends on reaching the right customer at precisely the right moment.

Geofence advertising empowers dealerships to do just that. By targeting potential buyers based on their real-world locations, such as competing dealerships, repair shops, or high-traffic areas, dealers can serve highly relevant ads that drive foot traffic, generate leads, and accelerate sales.

At Qujam, we make this powerful technology accessible. Our self-serve platform puts sophisticated geofence marketing in your hands; no steep learning curves, no bloated costs. Whether you're running a single rooftop or managing a multi-location group, Qujam gives you the control and precision to launch high-performance campaigns without the hassle.

Why Geofencing Works for the Automotive Industry

Buying a car is no longer a quick or simple decision. The modern automotive purchase journey involves extensive research, side-by-side comparisons, and careful evaluation. On average, consumers interact with 24 touchpoints before making a decision, and 19 of those are digital.

This is where geofencing proves its value. It connects online behavior with real-world activity, allowing you to influence potential buyers at the most critical moments of their decision-making process.

Here’s why geofencing is so effective for auto dealerships:

High-Intent Targeting:

Geofencing allows you to target individuals who are physically present at locations that signal high purchase intent. By creating a virtual boundary known as a geofence around a competitor's lot, you can capture the mobile devices of potential buyers who are actively shopping. This approach is one of the most efficient ways to reach in-market car buyers, meaning people who are looking to purchase a vehicle now rather than in the distant future.

Reduces Ad Waste:

Traditional advertising, whether it's a billboard, radio spot, or a broad digital campaign, reaches a lot of people who are not in the market for a car. Geofencing dramatically reduces this ad waste by ensuring your message is delivered only to those who have been to a relevant, high-value location. This makes every dollar of your marketing budget work harder.

Measurable Results:

One of the biggest challenges in automotive marketing is proving the ROI of your advertising spend. Geofencing, especially when combined with a conversion zone, offers a clear and measurable path to success. You can set a geofence around your own dealership and track how many people who were served an ad from a competitor's location later visited your lot. This provides irrefutable proof of your campaign's effectiveness.

Omnichannel Reinforcement:

The customer journey isn't limited to a single device. Geofencing campaigns can deliver display, video, and OTT/CTV ads to a consumer's mobile phone, tablet, smart TV, and home computer. This multi-device approach ensures your dealership stays top-of-mind, providing consistent brand reinforcement throughout their research phase.

Reaches the "Cord-Cutters":

With the rise of streaming services, more and more consumers are "cutting the cord" and are no longer reachable through traditional broadcast television. By leveraging OTT/CTV advertising with geofencing, you can reach this valuable audience with targeted, full-screen video ads on their living room TV, all while they are relaxing at home.

Dynamic Ad (DCO)

Dynamically showing live inventory is a must for automotive dealer's display ad campaign. At Qujam, you can leverage DCO banner ad creative with your geofence advertising campaign. This is a special setup, so just contact our team to learn more about pricing and capabilities.

Example Geofence Ad Strategies for the Automotive Industry

Geofencing is not a one-size-fits-all solution. Its power lies in its versatility and ability to be tailored to specific marketing objectives. Here are some of the most effective strategies that auto dealerships can implement using Qujam:

Strategy #1: Geo-Conquesting Your Competition

This is perhaps the most well-known and effective geofencing strategy for auto dealerships. A car buyer visits an average of 2.7 dealerships before making a purchase. This means a significant portion of your target audience is already on a competitor's lot.

How it works with Qujam: Use Qujam's easy-to-use map interface to draw a polygonal geofence around your direct competitors' dealerships. You can fence as many competitors as you want, and since we use polygonal fences instead of less accurate circular ones, you can precisely target just the lot and showroom, excluding surrounding areas.

Ad Content: When a potential buyer enters one of these geofenced competitor lots, you can serve them a series of display, video, or OTT/CTV ads. Your ad messaging should be a compelling counter-offer.

-"Considering a new sedan? We have the best financing deals on a [Your Brand] [Model] just down the street!"

-"Don't settle for less! Our customer service ratings are [Number] times higher than [Competitor's Name]."

-"Get a free trade-in appraisal, even if you don't buy from us. Visit [Your Dealership's Name] today!"

The Outcome: You're literally getting in front of customers at the peak of their purchase journey. This strategy disrupts the competition's sales process and pulls high-intent buyers directly to your dealership.

Strategy #2: Addressable Geofencing for CRM & Service Retention

Geofencing isn't just for gaining customers; it's also a powerful tool for nurturing your existing ones. Addressable geofencing allows you to draw a geofence around the exact property lines of individual homes, based on a list of addresses.

How it works with Qujam: Upload your customer relationship management (CRM) database of addresses. This could be a list of past buyers with expiring leases, customers who haven't been in for service in a while, or prospects from a direct mail campaign. Qujam's platform will automatically build a precise geofence around each home.

Ad Content: The messaging here is highly personalized and directly tied to your first-party data.

-"Thinking about your lease? Your lease on your [Car Make/Model] is expiring soon. Come in for a free appraisal on a new model!"

-"Time for an oil change? We miss you! Book your next service appointment with [Your Dealership's Name] and get 15% off."

-"You were the perfect buyer for a [Car Make/Model]. We have a new model you might love. Schedule a test drive today!"

The Outcome: This strategy allows for a level of hyper-personalization that is unmatched by traditional digital campaigns. It helps increase customer loyalty, drive service revenue, and generate repeat business from your most valuable asset: your existing customer base. It also works in perfect synergy with any direct mail campaigns you are running.

Strategy #3: Geofencing Local Events & Areas of Interest

Your target audience isn't just at other dealerships. They're at auto shows, community events, local sports games, or even at popular restaurants and shopping centers.

How it works with Qujam: Create polygonal geofences around locations where your ideal customer spends their time. This could be an annual city auto show, the parking lot of a local football stadium, or even high-end shopping centers if you're a luxury car brand. (Event geofencing enhanced coming to Qujam soon.)

Ad Content: The messaging should be tailored to the context of the event or location.

-Auto Show: "Just saw the new [Competitor Model]? See it in person at [Your Dealership's Name] today and get a free gift!"

-High-End Shopping Center: "Reward yourself. Find a luxury vehicle as elegant as your style. Visit our showroom."

-Family-Friendly Locations: "Looking for more space? We have the perfect SUVs for your family's next adventure."

The Outcome: This approach helps you build brand awareness and capture a broader audience that has demonstrated an interest in your industry, even if they aren't actively shopping at that exact moment. You're injecting your brand into their everyday life, becoming part of their consideration set long before they step on a lot.

Strategy #4: Service Department Geofencing

Service departments are a crucial profit center for auto dealerships. Geofencing can be used to capture new service business and retain existing customers.

How it works with Qujam: Create geofences around local independent repair shops, tire stores, and even the service departments of other dealerships. (In fact you, can even geofence your own location to encourage buyer satisfaction and returns.)

Ad Content: Your ads should focus on convenience, trust, and special offers.

-"Get certified service from the pros! We'll match any local repair shop's price."

-"Why go to a third-party shop? Get an oil change and tire rotation from factory-trained technicians at [Your Dealership's Name]."

-"Need new tires? We have a buy-three-get-one-free offer this month. Don't pay more for less!"

The Outcome: This strategy directly addresses a common customer need and positions your dealership as the trusted, expert choice for all their service needs. It also is a way to directly show case your value propositions and entice future sales.

Goals and Problems Geofence Advertising Solves for the Automotive Industry

The automotive industry faces a number of persistent challenges. Geofence advertising provides a direct and effective solution to many of them.

Problem: Long & Complex Customer Journey

Problem: Long & Complex Customer Journey: The path to purchase is no longer linear. Customers spend months researching online and visiting multiple dealerships before making a decision. Dealers struggle to stay top of mind throughout this process.

Solution: Omnidirectional & Retargeting Capabilities: Our platform captures devices that enter your geofence and continues to serve ads to them for up to 30 days. This keeps your brand consistently in front of the consumer, whether they are on their phone, tablet, or watching their favorite show on a connected TV.

Problem: High-Cost, Low-ROI Advertising

Problem: High-Cost, Low-ROI Advertising: Traditional advertising is expensive and often fails to reach the right people at the right time. Budgets are wasted on people who are not in the market for a car, leading to poor ROI.

Solution: Precision Targeting & Reduced Ad Waste: By targeting only high-intent locations like competitor lots, service centers, and auto shows, you ensure every dollar is spent on reaching a qualified prospect. This dramatically increases your campaign's efficiency and return on ad spend.

Problem: Attributing Offline Sales to Online Ads

Problem: Attributing Offline Sales to Online Ads: It's difficult to prove that a digital ad influenced an in-person visit and subsequent sale. Dealers often run campaigns without a clear understanding of what’s working.

Solution: Conversion Zone Tracking: Qujam allows you to create a "conversion zone" around your dealership. When a person who was served an ad from one of your geofences enters your lot, it's logged as a conversion. This provides concrete, measurable data that connects your advertising directly to an increase in foot traffic and sales.

Problem: Competition is Fierce

Problem: Competition is Fierce: Every dealer is fighting for the same limited pool of customers. It’s a constant battle to pull customers away from competitors and into your showroom.

Solution: Geo-Conquesting: You can literally "steal" customers from your competitors by targeting their locations with compelling offers. This is an aggressive yet highly effective strategy that puts you one step ahead in the competitive landscape.

Problem: Lack of Post-Purchase Engagement

Problem: Lack of Post-Purchase Engagement: Once a car is sold, the dealership often loses contact until the customer needs a new car years later. This is a missed opportunity for service revenue and repeat business.

Solution: Addressable Geofencing: By leveraging your CRM data, you can build addressable geofences around the homes of past customers. This allows you to deliver personalized service reminders, lease-end offers, and special promotions that keep your dealership in their life long after the initial sale.

Create a Qujam Geofencing Account

Self-served geofence advertising for auto!

Qujam makes it incredibly simple to get started with geofence advertising. You don't need to be a marketing genius or have a massive budget. Our intuitive DIY platform puts the power of geofencing directly in your hands.

Sign Up for a Free Account: Create your account in minutes.
Create Your Profile: Enter your profile information, set up your organizations, payment information, and saved conversion zones.
Create a New Campaign: Click on the New Campaign button in the Dashboard and follow the easy to use set up steps. If you get stuck at any point, click on the "i" icon in the blue circle for tips, info, and videos on our How To Use Qujam pages.
Launch Your Campaign: If everything is completed correctly, launch your campaign.
Track Your Success: Our real-time dashboard gives you a clear view of your campaign's performance, including impressions, clicks, and conversion zone foot traffic.
If You Need Help, We're Here For You: You can schedule demo to walk through the campaign set up, reach out to use for creative development, or contact us with any questions. Our website is also full of FAQs, how to use Qujam info, and other resources.

The automotive industry continues to evolve. The buyers are different, the competition is more intense, and the tools you use must evolve to keep up. With Qujam, you can move beyond old, inefficient advertising methods and start using the most precise, effective, and measurable advertising technology available. Stop guessing and start winning. Get started today and drive your dealership's success with Qujam geofence advertising.