Geofence Advertising for Events and Entertainment

Q: Problem: Stagnant Sponsorship Revenue

Problem: Static signage in a stadium or venue has a ceiling. Sponsors are constantly demanding more reach, more data, and more visibility beyond the physical attendees on game/show day. The Qujam Geofencing Solution: You can upsell sponsors by offering "Sponsored Retargeting." Qujam allows you to capture the devices of everyone attending your event and retarget them later with ads featuring your sponsor's branding. This allows you to sell a digital audience extension to your partners, turning a one-day event sponsorship into a month-long digital campaign, significantly increasing your sponsorship inventory and revenue.

Q: Problem: High Cost of Re-Engaging Past Attendees

Problem: Direct mail is increasingly expensive, and email open rates for newsletter blasts continue to decline. Reaching your CRM list of past attendees to announce a new season or show is becoming cost-prohibitive and less effective. The Qujam Geofencing Solution: Qujam eliminates the need for postage. By uploading your list of past ticket buyers or season pass holders into our Addressable Geofencing system, you can target those specific households with high-impact video and display ads. This digital approach is a fraction of the cost of direct mail and ensures your "New Season" announcement is seen on the devices they use every day.

Q: Problem: Limited Budgets and Ad Impression Waste

Problem: Marketing budgets are tight. You cannot afford to blanket a whole city with ads for a niche genre event (like an EDM concert or a Monster Truck rally) hoping to find interested people. The Qujam Geofencing Solution: Geofencing removes the guesswork. By drawing fences only around locations where your specific demographic gathers (e.g., a competitor's venue, a specific university department, or a genre-specific bar), you ensure that 100% of your budget is spent on individuals who have physically demonstrated an interest in your type of entertainment. This creates the highest possible efficiency for limited budgets.

Q: Problem: The "Black Box" of ROI (Did the ads work?)

Problem: It is notoriously difficult for marketing directors to prove to promoters or investors that a specific digital ad campaign actually resulted in ticket sales and bodies in seats. The Qujam Geofencing Solution: Qujam provides the "proof of performance" that the industry lacks. By drawing a Conversion Zone around your venue's turnstiles or box office, you can track View-Through Visits. The platform reports exactly how many people saw your geofenced ad and subsequently physically attended the event, giving you an irrefutable ROI metric to justify your marketing spend.

Q: Problem: Missing Out on Tourists and Business Travelers

Problem: Local venues (comedy clubs, museums, casinos) often struggle to reach the transient population—people currently in town for a few days who are looking for entertainment but don't know you exist. The Qujam Geofencing Solution: You can set persistent geofences around local hotels, the airport, and convention centers. As soon as travelers check in or arrive, they are served ads for your venue (e.g., "In town tonight? Catch a comedy show just 5 minutes away!"). This captures the lucrative, impulsive "expense account" crowd that local radio and print media completely miss.

The dynamic events and entertainment industry—spanning concerts, festivals, sports leagues, and performing arts—faces a constant challenge: filling seats in a crowded attention economy. For promoters, venue managers, and marketers, the goal isn't just visibility; it is converting interest into ticket sales and physical attendance. Geofence advertising provides the essential link, allowing entertainment marketers to draw precise, virtual boundaries (a drawn polygonal geofence) around high-affinity physical locations—such as competing venues, music festivals, convention centers, or university campuses—to target fans based on their active, real-world participation.

Qujam delivers the power of sophisticated, hyper-local audience acquisition directly into your event marketing strategy, whether you are promoting a single show or a full season. Our self-served platform enables marketers to instantly deploy two critical targeting methods: Drawn geofencing for competitor conquesting and audience capture at similar events, and addressable geofencing for leveraging CRM/1st Party ticketing data to engage past attendees and season ticket holders at their homes. By serving timely, high-impact ads across display, video pre-roll, and OTT/CTV, Qujam ensures your event reaches the most enthusiastic fans at the right moment, maximizing ticket sales and providing measurable Return on Investment (ROI) via venue foot-traffic tracking.

event geofencing is now live on qujam image

DIY Event Geofencing is Now Live On Qujam!

Due to popular demand, we have launched the event geofencing DIY feature on Qujam. We still offer managed event geofencing services for those that want it. This allows advertisers to geofence and collect devices from a specific event and day(s), but serve ads to those people for an additional 30 days.

Learn About Event Geofencing

realistic image of a blue and orange geofence around a political rally Qujam

Why Geofencing Works for Events and Entertainment?

In the events and entertainment industry, timing and location are the two most critical indicators of interest. A person attending a music festival is explicitly demonstrating their preference for that genre, just as a family visiting a theme park is signaling their spending habits. Geofencing is the only advertising technology that captures these real-world behavioral signals in real-time, allowing promoters to build audiences based on what people actually do, rather than just what they search for online. This is valuable for targeting their events and other areas to promo their events and entertainment venues.

Please note that event geofencing based ideas are best done with our managed service. This DIY feature should become available in 2026.

Targeting Fans at Competing or Similar Events:

The best prospect for your event is someone currently attending a similar event. Promoters can draw polygonal geofences around stadiums, concert halls, or theaters hosting similar acts or teams. For example, a country music festival can target the parking lots and venue of a Garth Brooks concert happening nearby. By capturing device IDs at these specific locations, you build an audience of verified fans who are willing to buy tickets and attend live events, ensuring your ad spend is focused on high-propensity buyers.

Capturing Tourists and Business Travelers:

Events and entertainment venues often rely on transient populations such as people visiting a city for a weekend who are looking for "things to do." You can place geofences around major hotels, convention centers, and airports. Visitors entering these zones can be served ads for your comedy club, museum exhibition, or theater shows. This captures the impulsive, "night out" crowd that traditional media often misses.

Leveraging First-Party Data for Customer Retention and Loyalty:

Your Customer Relationship Management (CRM) data is one of your most valuable assets. Geofencing allows you to activate this data with unparalleled precision for retention and cross-selling. By using Qujam Addressable Geofencing, events and entertainment venues can upload lists of specific customer addresses. These customers, their family, and friends are then served ads after getting targeted from being at their home. This can promote new events, features, or entice repeat visitors. This hyper-personalized approach strengthens loyalty and increases the lifetime value of your most important consumers by keeping your brand and events front-of-mind where they spend the most time: their homes. It's a great complement to email marketing, direct mail, IP address, and other 1st party targeting.

Multi-Device Reinforcement with Connected Device Targeting:

The event goer and entertainment consumer's journey spans multiple screens. A consumer might be on their phone while out on the weekend but relax and make decisions while watching streaming services, on their computer, another phone, or tablet. Geofencing captures the user's mobile device ID and links it to their other connected devices. This allows events and entertainment venues to serve high-impact OTT/CTV (Connected TV) video ads on the audience's living room screen, targeted display ad on a game on their tablet, video pre-roll ads on a news site on their computer, and so on. This consistent, high-frequency presence across their phone that was initially captured in a geofence and their other devices ensures maximum reach, frequency, brand recall, and conversion influence throughout the entire purchase cycle.

Re-Engaging Past Attendees and Season Ticket Holders:

Retention is cheaper than acquisition. Qujam’s Addressable Geofencing allows you to self target your own location to serve ads for the next 30 days to people to come back for another visit or event.

Measuring "Butts in Seats" (Attribution):

Digital ads (like social media posts) get likes, but do they sell tickets? Geofencing provides the answer. By drawing a Conversion Zone around your own venue, box office, or turnstiles, you can track exactly how many people saw your ad (perhaps while at a competitor's venue) and subsequently attended your event. This View-Through Visit metric proves the effectiveness of your campaign, validating your marketing spend to investors, sponsors, and artists.

Problems Geofence Advertising Solves for Events and Entertainment Companies

The entertainment industry faces high stakes with every event and season: a limited time to sell inventory (tickets) and a highly specific audience profile. Geofence advertising solves the disconnect between broad digital promotion and actual seat-filling behavior.

Problem: Stagnant Sponsorship Revenue

Problem:Static signage in a stadium or venue has a ceiling. Sponsors are constantly demanding more reach, more data, and more visibility beyond the physical attendees on game/show day.

The Qujam Geofencing Solution: You can upsell sponsors by offering "Sponsored Retargeting." Qujam allows you to capture the devices of everyone attending your event and retarget them later with ads featuring your sponsor's branding. This allows you to sell a digital audience extension to your partners, turning a one-day event sponsorship into a month-long digital campaign, significantly increasing your sponsorship inventory and revenue.

Problem: High Cost of Re-Engaging Past Attendees

Problem: Direct mail is increasingly expensive, and email open rates for newsletter blasts continue to decline. Reaching your CRM list of past attendees to announce a new season or show is becoming cost-prohibitive and less effective.

The Qujam Geofencing Solution: Qujam eliminates the need for postage. By uploading your list of past ticket buyers or season pass holders into our Addressable Geofencing system, you can target those specific households with high-impact video and display ads. This digital approach is a fraction of the cost of direct mail and ensures your "New Season" announcement is seen on the devices they use every day.

Problem: Limited Budgets and Ad Impression Waste

Problem: Marketing budgets are tight. You cannot afford to blanket a whole city with ads for a niche genre event (like an EDM concert or a Monster Truck rally) hoping to find interested people.

The Qujam Geofencing Solution: Geofencing removes the guesswork. By drawing fences only around locations where your specific demographic gathers (e.g., a competitor's venue, a specific university department, or a genre-specific bar), you ensure that 100% of your budget is spent on individuals who have physically demonstrated an interest in your type of entertainment. This creates the highest possible efficiency for limited budgets.

Problem: The "Black Box" of ROI (Did the ads work?)

Problem: It is notoriously difficult for marketing directors to prove to promoters or investors that a specific digital ad campaign actually resulted in ticket sales and bodies in seats.

The Qujam Geofencing Solution: Qujam provides the "proof of performance" that the industry lacks. By drawing a Conversion Zone around your venue's turnstiles or box office, you can track View-Through Visits. The platform reports exactly how many people saw your geofenced ad and subsequently physically attended the event, giving you an irrefutable ROI metric to justify your marketing spend.

Problem: Missing Out on Tourists and Business Travelers

Problem: Local venues (comedy clubs, museums, casinos) often struggle to reach the transient population—people currently in town for a few days who are looking for entertainment but don't know you exist.

The Qujam Geofencing Solution: You can set persistent geofences around local hotels, the airport, and convention centers. As soon as travelers check in or arrive, they are served ads for your venue (e.g., "In town tonight? Catch a comedy show just 5 minutes away!"). This captures the lucrative, impulsive "expense account" crowd that local radio and print media completely miss.

Create a Qujam Geofencing Account

Self-served geofence advertising for ad agencies!

Qujam makes it incredibly simple to get started with geofence advertising. You don't need to be a marketing genius or have a massive budget. Our intuitive DIY platform puts the power of geofencing directly in your hands.

Sign Up for a Free Account: Create your account in minutes.
Create Your Profile: Enter your profile information, set up your organizations, payment information, and saved conversion zones.
Create a New Campaign: Click on the New Campaign button in the Dashboard and follow the easy to use set up steps. If you get stuck at any point, click on the "i" icon in the blue circle for tips, info, and videos on our How To Use Qujam pages.
Launch Your Campaign: If everything is completed correctly, launch your campaign.
Track Your Success: Our real-time dashboard gives you a clear view of your campaign's performance, including impressions, clicks, and conversion zone foot traffic.
If You Need Help, We're Here For You: You can schedule demo to walk through the campaign set up, reach out to use for creative development, or contact us with any questions. Our website is also full of FAQs, how to use Qujam info, and other resources.

The advertising industry is constantly evolving. Clients, audiences, and competitors all change, and the tools you use must evolve as well. With Qujam, you can move beyond outdated, inefficient advertising methods and embrace the most precise, effective, and measurable technology available.

Stop guessing and start winning. Get started today and drive your clients’ success with Qujam Geofence Advertising.