Hyper-Grid Geofencing in Restricted States
The best hyper-location targeting available in NJ, CT, VA, OR, and MD
Qujam saw that select states were going to limit geofencing capabilities and realized an opportunity to be more transparent and helpful to those affected states through our creation of Hyper-Grid Geofencing.
If you are in NJ, CT, VA, OR, or MD, you cannot do precision, drawn geofencing anymore. The most narrow you can go is a 0.5x0.5 mile bounding box. Hyper-Grid gives you the ability to select your boxes, but also layer third-party demographic targeting and track online conversions.
What is Hyper-Grid Geofencing?
Hyper-Grid Geofencing is a privacy-compliant, location-based advertising model that targets pre-defined 0.5-mile x 0.5-mile grid cells (based on two-decimal latitude/longitude boundaries) rather than drawn polygon shapes. It allows advertisers in restricted states (NJ, CT, VA, OR, MD) to execute hyper-local campaigns while layering demographic data and maintaining 100% state compliance.
Why Was Hyper-Grid Geofencing Created?
In more recent years, select US states (such as Oregon, Maryland, Virginia, New Jersey, and Connecticut) have put in place legislation that prevents precision geofencing. At Qujam we believe there is a possibility for a few other states, but not all, to follow suit, so we went to work on figuring out the most hyper-local and effective option for these states,. What we ended up with was something that is valuable for everyone. We call it Hyper-Grid Geofencing.
To be compliant with all states, we are able to leverage geofencing and other location-based technology at a two-decimal level. This results in a 0.5x0.5 mile bounding box. Some other vendors simply allow you to draw geofences in restricted states and then automatically alter the geofence to the 0.5x0.5 box. The issue is that your geofence could be on the border of these boxes, resulting in an even larger location without clarity to the marketer as to where they are targeting. This didn't sit well with us.
Our solution is to allow our users to select the bounding boxes in the predetermined 0.5x0.5 grid, to ensure they are in full control of where they target their audience. To enhance targeting precision even further, we added the option to layer on demographic targeting.
The result is the most geographically targeted advertising option available in restricted states, a new solution for any location, at lower CPMs if you don't include demographic targeting, and the ability to blend demographic targeting and hyper-local for the first time.
Hyper-Grid vs. Precision Geofencing
Hyper-Grid Geofencing
- Location Targeting. Select 0.5-mile x 0.5-mile bounding boxes on a hyper-grid (based on two-decimal latitude and longitude lines).
- Digital Conversions. Track digital conversions such as visits to your website's landing page(s) and/or website button click(s).
- Demographic Targeting. Allow for additional demographic targeting layers to be added. NOTE: This will result in a higher CPM (cost per 1,000 impressions) and can limit budget spend if your audience is too narrow.
- Recency Limit. Users are served ads for up to 30 days after entering a targeted Hyper-Grid geofence.
- Available Media: OTT/CTV, video pre-roll, digital audio, and display ads. (Digital out-of-home is currently in development.)
- Location Restrictions: Hyper-Grid Geofencing is compliant with all US states; it can also be used in Canada, Mexico, Australia, Puerto Rico, and Brazil. While you can try to geofence in countries outside of the US and Canada, campaign underspending is to be expected.
Precision Geofencing
- Location Targeting. Precision geofences are drawn, polygonal geofences around specific locations with accuracy averaging within 4.9 meters (16 feet). Qujam also offers addressable geofencing which uses this same location technology, but automatically geofences the addresses' property lines based on a provided address list.
- Demographic Targeting. No additional demographic targeting is available.
- Recency Limit. Users are served ads for up to 30 days after entering a targeted geofence.
- Available Media: OTT/CTV, video pre-roll, digital audio, and display ads.
- Location Restrictions: Some US states have restricted the use of precision geofencing. Be sure to check your current state laws. As of October 2026, this affects Oregon, Virginia, Maryland, New Jersey, and Connecticut. Precision geofencing is also available in Canada, Mexico, Australia, Puerto Rico, and Brazil. While you can try to geofence in countries outside of the US and Canada, campaign underspending is to be expected.
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- Additionally, addressable geofencing is only available in non-restricted US states.
Hyper-Grid Geofencing FAQs for Restricted States
The short answer is yes, but it's restricted to two-decimal point latitude and longitude. Essentially, this results in the smallest geofence allowed in these states to be 0.5x0.5 mile bounding boxes. Anything more narrow is not legally compliant.
Request a Demo
Want to talk with someone about your Hyper-Grid Geofencing campaign? Let's chat!
Our team is happy to talk through your goals and provide guidance on how you can set up the most effective campaign possible, go over pros and cons, and share additional expert insights.
Upcoming Qujam Developments
Upcoming Qujam Developments
Watch our quick, 6 minute development plan to learn what Qujam has in store. This includes Qujam Pro, hyper-grid geofencing, additional reporting and more.
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