The Problem
Increase listing visibility to local homebuyers
The Summary
Over a 12-month period, this $33,000 campaign leveraged precise geofence targeting to deliver digital ads directly to prospective homebuyers. By drawing geofences around competitor listings, active new construction sites, and high-intent real estate hubs, the home builder successfully reached future buyers during critical moments of their home-search journey. To maximize engagement, the campaign deployed a diverse rotation of ad creative. These targeted ads directly promoted exclusive community offers and highly competitive financing rates to drive potential buyers to their community of new builds.
The Data
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