The Problem
Increase brand awareness among local audience
The Summary
This 3-month, $16,000 campaign, used geofence advertising to serve digital ads to increase brand awareness in its local market. In order to put its brand on top of mind, the campaign targeted retail locations frequently visited by homeowners such as Cotsco and Home Depot. By regularly swapping out its creative, the advertiser was able to stay top of mind among its local client base.
The Data
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