The privacy landscape in the digital advertising space is constantly shifting beneath our feet, but that doesn’t mean your hyper-location-based marketing has to hit a dead end. Recently, a few state governments have been rewriting the rules on how advertisers can use location data. Specifically, new legislation in Maryland, Oregon, and Virginia heavily restricts the […]
Predicting Foot Traffic & Sales in 2026 In the high-speed landscape of 2026, local business owners and marketing professionals are no longer satisfied with “vanity metrics.” A decade ago, a high click-through rate (CTR) or a million impressions might have earned a celebratory toast. Today, those numbers are simply noise if they don’t translate into
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Conversion tracking is not optional in digital advertising. It is the backbone of knowing what works. A click or a geofenced impression on its own does not create value. You need to see the downstream result and connect it back to the ad that sparked the action. That result might be a form fill, a
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Want to demonstrate the unique qualities of your hotel to potential guests? Geofence advertisements can help you with that. The location-based technology enables you to send hyper-targeted advertisements to individuals who are more likely to be interested in staying at your hotel. National brand messaging may reach a broad audience, but do those ads really
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Food services is one of the largest industries in the US, making the advertising space quite competitive. Whether you have been in the restaurant business for years or are opening a new spot, attracting new customers and keeping guests returning is key. Restaurants can craft a perfect menu and create a welcoming atmosphere, but how
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The real estate market is inherently competitive. It requires efficient advertising strategies to capture the attention of potential buyers and sellers. Traditional marketing and general digital advertising for real estate are often too passive and fail to reach the intended audience. Geofencing Advertising solves this challenge by placing your marketing in front of the right
Target Homebuyers in Real Time with Real Estate Geofencing Read More »
Reaching the right voters at the right time is one of the most significant challenges in political campaigns. Traditional advertising methods like television, radio, and direct mail can be costly and tend to reach broad audiences rather than precisely targeted voters. In contrast, Geofence Advertising offers a highly targeted, cost-effective approach, enabling campaigns to engage
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When thinking about what makes a successful geofencing advertising campaign, precision is the name of the game. Your goal is to reach as much of your target audience as possible while filtering out people who are unlikely to be interested in your offering. This precision is what makes geofencing advertising campaigns so effective. If you
How Large Should a Geofence Be in a Geofence Advertising Campaign? Read More »
Knowing how to reach your target audience is one of the most critical parts of any advertising campaign. The more precise of an audience you can get, the more likely you are to increase awareness of your business and see a return on investment. This makes the ability to target someone based on the location
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Geofencing Advertising is one of the most innovative approaches to put your message in front of the right people. By using location-targeting GPS technology, businesses can put their message right in front of their audience based on the locations that they have been. This has never been easier with Qujam’s unique do it yourself approach
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