How to Target Competitor Visitors Effectively
A busy parking lot at your competitor’s location is not just foot traffic you missed. It is a live audience...
How Direct Mail and EDDM Work With Geofencing
A postcard hits the mailbox on Tuesday. One, tangible message. One chance to get the reaction you want... Now imagine...
A Practical Guide to Hyperlocal Ad Targeting
Most local ad waste starts with a map that is too big or targeting that's too broad. If you are...
How to Target Visitors From Competitor Locations
Sometimes local ad spend can actually be wasted on people who were never in-market to begin with. If you want...
Geofencing Software Review: What Matters
Most platforms with location target look great in a sales deck. Then you try to launch a campaign and can...
Geofencing for Car Dealerships That Sells
Saturday traffic looks strong, the sales floor is staffed, and the same thing is happening at your competitors' lots as...
Geofencing vs Search Ads: Which Wins?
A homeowner searches “roof repair near me” on their smartphone immediately after a severe storm passes. Another homeowner lives in...
OTT Advertising: What Works and What Doesn’t
A lot of ad budgets still treat streaming TV like regular TV with a different screen. That is sometimes where...
8 Best Geofencing Campaign Ideas That Convert
Most geofencing campaigns fail for a simple reason: the targeting sounds precise, but the strategy is lazy. If you are...
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